Get your app visible. If you’re not ranking, you’re not growing
These installs are concentrated among just 1% of apps ranking at the top of search results. Keyword optimization for paid installs is essential for an app to thrive in the app stores, especially with the intense competition in the ad market.
Organic users are highly engaged, actively searching for apps to solve specific problems. They’re motivated to install, interact with, and make in-app purchases, often choosing from the first three apps in search results.
To ensure your app ranks among them, you can use app installs for specific keywords, boosting your app’s visibility and attracting more organic users.
#1. We select target
keywords
We generate real installs through target keywords that align with your app’s positioning and goals. Which signals to the store that your app deserves a better rank. The required number of such downloads is calculated by our managers beforehand.
#2. App stores rank the app higher
The number of keyword installs is one of the key factors influencing the rankings. This makes sense: if users often wind up installing the app after searching, that app must be relevant to what they are looking for. So, the stores start showing the app on higher lines in search results.
#3. More organic users see the app and download it
The boosted app becomes visible to a larger number of users and if they find it relevant, they download it. Therefore, the number of keyword installs increases even more (organically) which makes the app stay in the top longer.
Your app won’t get higher in search results until it gets more downloads but it won’t get more downloads if no users see your app in the search.
Keyword installs help to break this circle. The increased number of downloads is a sign to store algorithms that this app gets more popularity so it’s better to be shown even higher in search results.
Before the Boost
After the Boost
You need to speed up your ASO
You’re trying ASO for a while but still dragging somewhere top-30 on your major keywords while your competitors sit in the top and gather even more downloads to stay there.
from €1 000
Target: high- and mid-density keywords
Your personal manager controls every step of the campaign to reach the result.
Analysis & strategy
We analyse your app metadata, its niche and competitors to develop a cost-effective strategy that will yield the best results. Also, our ASO specialists recommend metadata changes if needed.
Boost campaign
After all the details of the strategy are approved by you, we start the boost campaign. Depending on the store the ranking will be renewed in 3-14 days.
Position retention
By default, we include a month-long position retention in the strategy, so that the app can settle into the top position. If an app has a hard time staying at the top (due to high competition, for example), then retention can be continued on an ongoing basis.
