That’s where Subconsciously came in. Built on a proven hypnotherapy method, this app delivers real hypnotherapy sessions—helping users tackle everything from panic attacks to bad habits.

The issue? The app wasn’t showing up in the App Store for the most relevant keywords.

Featured by major media like BBC, Forbes, and The Guardian, Subconsciously offers an immersive hypnotherapy experience with the voice of Aaron Surtees, a renowned London hypnotherapist with 20 years of experience.

The app provides personalized audio sessions that recreate face-to-face meetings, aiming for 95% of the effect of in-person hypnotherapy. Subconsciously helps users with a wide range of issues, including restoring emotional health, kicking bad habits, conquering phobias, and so on.

Even with a world-class therapist behind it, Subconsciously was missing from searches—keywords like “hypnosis for anxiety” or “quit smoking hypnosis.”

The team behind the app came to us with a clear challenge: they needed to boost visibility organically, without relying on ad spend or paid acquisition. Just smart, focused ASO.

With just a one-month window, we focused on helping the app show up more often in searches across both the US and UK.

Our work began with a clear goal: to figure out why Subconsciously wasn’t getting found by users searching for hypnotherapy solutions.

Our specialists checked how Subconsciously was indexed in the US and UK, studied its current App Store presence, and reviewed what keywords—if any—were bringing in traffic. This initial assessment revealed that the app’s visibility was far too low to compete in a growing market.

Next, we analyzed what competing apps were doing differently. The goal was to compare their positioning, metadata strategies, and keyword performance, focusing especially on categories like hypnosis, therapy, and anxiety management.

We also looked at user behavior in both the US and UK markets, since what works in one region might not work in the other, and prepared separate keyword sets for each.

This groundwork helped us understand exactly where Subconsciously stood—and set a clear direction for building an effective ASO strategy tailored to each market.

“We discussed different ways to improve the app’s visibility and shared recommendations on optimizing their App Store metadata. The client was very involved and motivated to make Subconsciously easier to find, which made working together really enjoyable.

It was great to see their engagement and genuine interest at every stage of our collaboration. The team shows exceptional care for their app and its audience—and that’s truly inspiring!” — Arina K., Account Manager at LoveMobile

We kicked things off by looking at how users seek help with anxiety, sleep, and emotional health. These are high-intent keywords—users aren’t browsing, they’re looking for solutions.

From there, we noticed two clear opportunities:

• Very specific keywords—like “fear of flying” instead of something broad like “mental health app”
• Less competitive therapeutic keywords where Subconsciously’s unique method could really stand out

We also mapped out metadata that reflected real use cases:

• Kick bad habits
• Hypnotherapy for confidence
• Sleep and relaxation support
• Help with overcoming breakups

Our goal was to speak the language of users, not the industry.

We refreshed the app’s Title, Subtitle, Full Description, and Keywords fields. No jargon—just clear, compelling reasons to download. For the US region, we also added four additional localizations to boost indexing and reach even more users there.

The new copy brought the app’s real strengths to the surface—highlighting not just “hypnosis” or “wellness,” but specific benefits people are actively searching for. The messaging stayed true to the app’s identity while aligning with how people search in the App Store.

The results we achieved in just one month were rapid and impactful.

In the UK, the results were especially striking. Total downloads grew from 67 to 106 over the optimization period, marking a clear shift in discoverability.

More importantly, the app’s conversion rate jumped from 3.79% to 31.5%. That’s an 8x improvement in how many people who viewed the app listing actually downloaded it.

This kind of leap doesn’t happen from cosmetic changes—it’s a direct outcome of aligning metadata with real user intent and clearly communicating value on the store page.

In the US, we also saw meaningful growth—total downloads increased from 88 to 115.

At the same time, the conversion rate moved from 2.71% to 3.09%.

This kind of steady growth in a large and competitive market like the US indicates that the app’s messaging is working—and has room to scale.

The achieved results weren’t driven by paid traffic or gimmicks. Just careful research, thoughtful keyword targeting, and metadata built around what people are actually looking for in a wellness app.

Subconsciously became exponentially easier for potential users to discover through App Store search.

“It’s been a pleasure working with LoveMobile. Their expertise and strong customer focus have been incredibly valuable in helping Subconsciously stand out in the App Store market.” — Aaron Surtees, CEO at Subconsciously Well Being Services LTD

Three key factors drove these results:

1. Precision targeting. We ignored vanity metrics to focus on keywords that reflected real user needs—and importantly, those that actually brought in traffic.
2. Credibility up front. Leading with media features and professional credentials built immediate trust.
3. Clean, benefit-focused copy. Every word served a purpose, whether for users or algorithms.

If you’re building a niche or early-stage app, focused, textual ASO can definitely help you stand out.

You don’t always need a pricey campaign to start getting noticed—sometimes, the right words in the right places can be all it takes to get your growth going.

As for Subconsciously, we’re excited to keep supporting their team as they keep improving their App Store strategy. It’s been amazing to work with people so committed to helping others feel better!